4 Reasons business owners go wrong with web design
As a business owner, you should be well aware that your website is a crucial piece of advertising and branding efforts.
Visitors to your website already know why they are there and what they want.
If you design your website poorly, even in the slightest, you can lose thousands in sales and potential revenue that you could be making from a well designed, properly functioning website.
Grow your bottom line by avoiding many of these common mistakes among business owners:
1. Not understanding your target market
Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
The most important thing here is identifying the businesses or individuals who will buy your product – otherwise known as target audiences.
To get a strong handle on target audiences, startups need to identify the different types of buyers. One of the best ways to make this happen is looking at who actually makes or influences the buying decision.
From there, you look at what their needs or problems, what they’re trying to achieve, how they can be successful, and their budgets.
Doing this greatly enhances user experience on your website and by clearly identifying target audiences, it becomes easier to capture someone’s attention because their needs and goals are front and centre.
2. The design is too busy.
In a study by Google in August of 2012, researchers found that not only will users judge websites as beautiful or not within 1/50th – 1/20th of a second, but also that“visually complex” websites are consistently rated as less beautiful than their simpler counterparts.
Moreover, “highly prototypical” sites – those with layouts commonly associated with sites of it’s category – with simple visual design were rated as the most beautiful across the board.
In other words, the study found the simpler the design, the better.
3. No clear call to action.
Many small businesses have a long way to go when it comes to providing the calls to action that are essential for driving conversions.
For example, I regularly find websites that lack easy-to-find phone numbers; or they fail to display offers targeted at engaging prospects who may leave after a few seconds without picking up the phone or sharing their names and email addresses.
Call to action buttons and banners should stand out through contrasting colors — but which colors you use may be less important than you think.
“Someone once told me, ‘I’ve never not clicked a call to action because it was deep purple instead of bright blue,’” Katherine Griwert of Brafton explains in the article. “Content marketers should consider other design priorities, like using brand-appropriate colors or creating a recognizable custom icon to pair with your CTAs.”
With careful planning, websites should give small businesses new opportunities to connect with prospects — implementing even simple website changes can make a notable difference in the results you can achieve.
What steps are you taking to make sure you’re getting more visitors to take some type of action after they arrive?
4. Taking the DIY route.
Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything.
Don’t allow your customer to make assumptions about your business because of a poorly designed website. Get in touch with Chimp Creations today to start get on the way to a beautiful targeted website.
What do you think? What web design mistakes really drive you crazy?